I’m Massimo Campesato, a full-stack marketing consultant. Advertising, tracking, automation and strategy, read as one system rather than four separate suppliers. When you get in touch, you deal with me, from the first call to the last report.
Click
Clicks from an audience with no real interest
Tracking
Conversions counted twice or lost
Website
Users lost before the purchase or enquiry
Order or enquiry
Platform results that don’t become customers
Margin
Customers acquired at a cost higher than their value
The campaigns are running, the ROAS looks acceptable, but sales aren’t growing as they should. GA4 shows different numbers from Meta. The attribution doesn’t add up. At the end of the month you can’t say for sure what worked, so you don’t know what to scale.
When I open an account, I don’t only look at the campaigns. I look at the system: where the traffic comes from, how it’s tracked, what happens on the site, where users drop off before converting, how much margin is left. Advertising, data, automation and strategy affect each other. Treating them as separate silos is the quickest way to waste budget.
There’s no account manager summarising someone else’s work. There’s one senior point of contact with direct access to your data, and a concrete diagnosis before any proposal. If the problem is the campaign, we work on the campaign. If the problem is the funnel, we say so straight away, even if that’s not why you contacted me.
Google, Meta and other channels
Google Ads, Meta Ads and the other channels where the audience is, for e-commerce and B2B lead generation. Decisions made on margin, not on platform-reported ROAS. When needed, the creative to test too, static and video.
Find out more →Tracking, business and market analysis
Reliable measurement before any optimisation: GA4, GTM, Pixel and CAPI, server-side. Then the analysis: sales, margins and seasonality from the company’s data; competitors, prices and demand from the market.
Find out more →Workflows and integrations
Reports that build themselves, data that moves between ads, analytics and CRM without copy and paste, AI workflows that go into production and don’t stay a demo.
Find out more →Plan, budget, coordination
Marketing leadership without hiring an in-house head: acquisition plan, budget by channel, seasonality, funnel and supplier coordination.
Find out more →Every piece of work ends with an operational document. Three examples, with sample data.
Prioritised audit
A written document: what isn’t working, what it costs and in what order to fix it.
Monthly report
All channels in one view, with KPIs against target and the decisions for the following month.
Margin analysis
Which products or lines actually make money after ad spend, and which don’t.
I work with Made in Italy e-commerce brands and B2B SMEs, directly with management or the head of marketing. Every engagement starts with a written audit, with priorities in order: it stays useful even if we don’t go on to work together.
→ You can also find me on LinkedIn, where I write about advertising, data and applied marketing.
The first call is free: 30 minutes on your accounts and your numbers. No ready-made package: we find out where the margin is being lost and whether it makes sense to work together.
