About
Full-stack marketing consultant. I do one thing: connect advertising, data, automation and strategy into a system that actually works.
I started working in advertising when you could still launch a Meta campaign with 20 euros and understand exactly what was happening. Then accounts became more complex, data more fragmented, and agencies kept selling reports instead of answering the real questions.
Today I look after a select number of accounts, directly or on behalf of partner agencies: Made in Italy e-commerce brands and B2B SMEs. I manage Google Ads and Meta Ads, plus LinkedIn, TikTok, Microsoft, Amazon and Pinterest when the audience is there. But the work doesn’t stop at the platforms: tracking, reporting, automation and strategy are part of the same system. There’s no point optimising a campaign if the data measuring the result is wrong.
Most consultants come in with the solution already in hand. I don’t propose solutions before I understand the problem. Every new project starts with an audit: I look at the accounts, the tracking, the conversion data. Only then do we decide what to do.
Outside work I’m into surfing and combat sports. I like to travel, and for now I live between Spain and Italy.
Why I work this way
Full stack, not just ads
Most advertising consultants only optimise the campaigns. I look at the whole journey: from campaign to click, from click to landing page, from landing page to conversion, from conversion to the margin that’s left. Each piece affects the others. A well-built campaign on a broken funnel is wasted budget. Inaccurate tracking makes the results of any optimisation invisible.
One point of contact, no one in between
There are no intermediaries between you and the person working on your account: no account manager translating between you and whoever does the work. The person who analyses the data is the same person who decides and who answers you. The relationship is direct, and context doesn’t get lost in hand-offs. If in the past it wasn’t clear who was really looking after your account, here you know from day one.
Diagnosis before solution
Before proposing anything, I look at the data. That means I don’t turn up to the first call with an offer: I turn up with questions. What are you measuring? What do you expect to change? What can’t you read? Only once the real problem is understood does it make sense to talk about how to solve it.
What I don’t do
I don’t run brand awareness without measurable conversions. I don’t work on accounts where I don’t have direct access to the data. I don’t sell standard packages: every project starts with an audit and is shaped around what it finds. If you’re looking for someone to take instructions without asking questions, I’m not the right consultant.
If this way of working sounds right to you, get in touch.