What I find when
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Real cases, anonymised: sector, channel, the problem found and what changed. No names and no data that would make the client identifiable.
+425%
sales recorded by the campaign, with 18% less spend
E-commerce · Home · Google Ads · Tracking & data
Sales were falling. The problem was not the campaign.
An e-commerce store loses orders for weeks while the campaign keeps spending. The cause was not in the ads, but in the data driving the automated bidding.
→ Read the case+18%
enquiries per month, with 92% fewer clicks
B2B lead generation · Business services · Google Ads · Tracking & data
Google counted dozens of conversions for every real enquiry.
On the platform the campaign looked perfect: a negligible cost per conversion. The sales team received few enquiries, and many of them were unusable.
→ Read the case+131%
store sales, with spend up 12%
E-commerce · Outdoor furniture · Meta Ads · Strategy
Sales followed the season. The campaigns did not.
A seasonal e-commerce store promoted the same low-ticket products all year round. Moving the budget to the demand of the period and speaking to businesses increased sales by 131%, with spend up 12%.
→ Read the case+205%
form enquiries per month
Lead generation · Technical practice · Google Ads · Advertising
Several services, a single page. The enquiries were not coming in.
A technical practice offered different services, but the campaign presented them all with the same ads and the same page. Splitting the offer by service more than doubled the enquiries.
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